Teach technology
and take the lead
on the issues
The famous Weiss-McGrath study of almost 50 years ago established the now well-known fact that subjects retain twice as much information when shown visually as when told orally, and almost 7 times as much when medium is both audio and visual.
In the many years we’ve been helping clients develop technical tutorials, we have rarely seen opposing counsel match our clients’ efforts.
Obviously, our clients thought the tutorial was important enough to hire a professional. But many lawyers are not yet aware of the value of this unique opportunity to teach the court.
Why is teaching the Court so important?
A judge’s first understanding of difficult material tends to be durable, and is likely to be his or her final take on the matter.
The party who explains better, and more convincingly, can enjoy a tremendous advantage—on evidentiary questions, on framing the issues for a jury, on positioning the matter for settlement. A technical submission can be a crucial step in gaining that strategic advantage.
Some judges hold hearings at which experts testify and answer questions from the bench. Other judges prefer a piece of media they can review and study on their own time, like a DVD or an interactive e-brief. Unlike courtroom events, a submission can be carefully crafted to present only the messages and evidence you want to showcase.